Why Is a Real Estate Investor Portal Essential for Realtors
The real estate industry has, in the past decade, recorded a vast growth rate. Way before the advent of technology, real estate investors were prompted to rely on brokers and agents. Brokers and agents, on the other hand, worked with certain real estate agencies or independently.
However, technology has completely revolutionized the real estate scene. Now, people can search and make purchases online. As a real estate investor, this could be the most suitable time to get ahead of the game. Technology has brought with it various opportunities that would have otherwise seemed herculean.
Real estate portals are among technologies changing the way the industry operates. In this article, we look at why portals are important for realtors. Let's dive right in!
1. Huge Customer Database
Any business would be dead if there were no customers. That's why business owners put a lot of effort into finding customers for their business. The same applies to real estate investors.
Real estate portals give investors access to a wide database of potential customers. They allow investors to offer their services to both buyers and sellers. This also helps eliminate any geographical limitations that your business may face. Besides, you get the freedom to access the database at any time of the day and from any location.
2. Better Property Management
And the best thing about it? You can go from one property to several, sometimes up to 50 properties. The portal enables you to keep track of each property while remaining organized.
3. Lead Acquisition
Way before real estate investor portals became popular, realtors spent a lot of money to acquire prospects. They had to use methods, such as advertisements and yellow pages, to market themselves. This would end up being time-consuming as they'd wish the prospective buyers would call.
Real estate portals have completely changed the scene when it comes to lead acquisition. People are now always looking for information online. A real estate portal boosts your online visibility.
However, basically having a portal isn't enough. To convert leads into clients, you need to leverage the following:
- Use social media- Social media is nowadays one of the essential marketing tools. Some of the most common marketing platforms include LinkedIn, Facebook, Twitter, and Instagram. You can use these platforms to collect leads passively.
- Lead Segmentation- Real estate portals will help you acquire leads and categorize them based on various criteria. Criteria used to categorize leads include their behavior, how they interact with your brand, and content on social media or location. With this knowledge, you can customize your marketing efforts to offer personalized services. For example, you can engage those who interact with your brand more on a personalized level and leave 'cold leads' on email marketing. You'll invest your marketing resources more prudently.
With a portal, you don't have to keep sending emails or calling your prospects. You can include a contact form on your homepage. This will not only help you raise capital but also get genuinely interested leads. You are almost assured of the deal, and you can approach them in the best way possible.
4. Inventory Management
With a real estate portal, you have access to the backend. This allows you to effectively manage your property listings and upload, modify, or remove your website's listings. Such a function would otherwise be monotonous and time-consuming if done manually and on your own.
Further, you can verify the listings. Having fake profiles and listings on your website negatively affects your reputation. Clients will trust you less and will not consider your brand in any deals. With a portal, you can increase your authenticity by only publishing verified listings.
Imagine running a real estate business without a central management system. First, you have to be in the office during office hours so that your clients may be able to reach you. In most cases, you'll have to use paperwork to record your daily operations. Besides, you might have to open offices in different locations where your business is located.
However, a real estate portal takes all this load off your shoulders. Your customers and associates can contact you online. Also, think of how most of your clients might be professionals with busy schedules or may prefer carrying out many functions at their homes' comfort. With a portal, your clients can access your services online. They can look up and even compare different properties at their most convenient location and time.
Besides, all your operations are centralized in one location. This saves your business a lot of time.
You must remain relevant in this digital age to enjoy successful real estate investment. Investing in a real estate portal can benefit your business in many ways. By taking your services online, you'll be able to manage all your functions in one place, manage your inventory better, and have access to a larger client database.